Institution blueParent-brand authority
#273E9BBrandViora / Education campaign system
One institution.Many admissions moments.
Admissions, hiring and campus communications across engineering, architecture, pharmacy and law—held together by one recognisable SMV voice.
Explore the campaign system
01Admissions02Recruitment03Campus print04Web & social
01The brief
Different schools. One reputation to carry.
Each school needs to attract a different audience and communicate different proof. The campaign system gives every discipline its own pace and colour while keeping the group mark, information hierarchy and institutional tone unmistakably connected.
Built as a flexible academic campaign language—not one template stretched across every department.
Admissions work has to perform in several places at once: on a corridor wall, inside a prospect’s browser, on a phone and across a crowded campus noticeboard. The visual language stays consistent while the reading distance and information density change.
Strong institutional blue and gold create recognition. School-specific accents, flexible image fields and repeatable footer zones then let each campaign speak with the right level of urgency.
- 01ArchitectureProgramme story and student life
- 02PharmacyLaunch and admissions communication
- 03EngineeringCourse discovery and web acquisition
- 04LawFaculty recruitment and credibility
02Campus visibility
Designed to hold attention at walking distance.
The portrait campaign pieces are shown at their native proportions inside installed display structures. Every logo, QR code, course detail and contact line remains visible—because the information is part of the design, not something to crop away.
- 01ArchitectureProgramme story, curriculum and student-life proof in one long-read poster.
- 02PharmacyA direct admissions announcement with launch authority and a clear action close.
- 03EVORA'26A long-form architecture symposium flyer carrying the event story, programme, registration and contact details.
03Digital admissions
The same institution, tuned for every screen ratio.
Wide campaign formats simplify the message for quick discovery. The web masthead stays legible at 4:1, while the engineering campaign becomes a long campus fascia without the surrounding presentation matte.
04Recruitment & relationship
Institutional communication beyond admissions.
The same visual authority extends into faculty recruitment and community greetings. Platform context and print material change, while the group’s blue, gold and structured information rhythm keep both recognisable.
smvgroup_official Faculty recruitment · School of Law
05System continuity
Enough structure to feel related. Enough range to stay relevant.
A compact core palette, repeatable institutional lockups and a dependable information hierarchy let campaign messages change across schools, seasons and channels without losing the parent brand.
Academic goldRecognition and emphasis
#E2B129Campaign redAdmissions urgency
#D93F45Paper creamPrint and information surface
#F4E8D0Work with us
Every department designing its own posters?
We give multi-unit institutions one campaign system—admissions, hiring, festivals and web—so every unit ships fast and still reads as one credible brand.