Packaging strategy
Category review, competitive shelf audit and front-of-pack hierarchy, agreed before any artwork begins.
Packaging design
Packaging that earnsthe first pickup.
We design packaging for FMCG and retail brands — category strategy, label and structural systems, production-ready artwork and the commercial imagery a launch needs. One team, from the first shelf audit to the files your printer receives.
- Categories
- FMCG · Personal care · Home care · Food staples
- Formats
- Pouches · Bottles · Labels · Cartons
- Deliverables
- Dielines · Production artwork · Print files
- 10
- Packaging projects
- 06
- Capabilities
- 05
- Process stages
- Dieline → render
- Full pipeline
01Overview
Packaging is the only brand asset your customer holds before deciding.
A pack has to identify the brand, carry the promise and satisfy a regulator in the two seconds a shopper gives it. We work across the whole of that problem — strategy sets the hierarchy, design builds a system the range can extend into, and production artwork closes it out with files a converter can print.
02Selected work
Ten packaging projects.
Open a project to see its design concept, production artwork and final presentation.
01 / InstaFresh · HygieneInstaFresh Hand WashA 250 ml anti-bacterial hand wash built as one system across a pump bottle and a refill pouch.View project
02 / Instaclean · Home careInstaclean Home Care RangeThree 500 ml cleaning formats organised as one recognisable home-care packaging range.View project
03 / Instawash · LaundryInstawash Liquid DetergentA shaped bottle label where the die is the brief — offer, variant and benefits all placed inside the cut.View project
04 / Instawash · LaundryInstawash Fabric ConditionerThe sister SKU to the detergent — same die, same structure, a different variant world.View project
05 / InstaFresh · HygieneInstaFresh Hand SanitizerA tall, narrow front label where brand, claim and volume have to stack in a few centimetres.View project
06 / InstaFresh · Home careInstaFresh DishwashOne dishwashing identity taken across two very different formats — a folded bar wrapper and a die-cut gel label.View project
07 / Indbazaar · StaplesIndbazaar ClovesA staples pouch where the product is the hero — a clear window under a fixed brand band.View project
08 / Indbazaar · Dry fruitIndbazaar AlmondsThe same range architecture scaled into a taller stand-up pouch, with room for a benefit set.View project
09 / Indbazaar · GiftingFestive Sweet Gift BoxA seasonal gifting pack judged in the hand rather than on a shelf.View project
10 / Studio · Product mockupPerfume BottleA fragrance presentation exercise — bottle, cap and label treated as one lit object.View project03Capabilities
From category strategy to shelf-ready launch assets.
Six connected capabilities, engaged as a full programme or as the single stage a project is missing.
Label and pack design
Brand-led design systems for bottles, pouches and multi-SKU ranges that hold together as one family.
Structural and dieline design
Format selection, dieline setup and panel planning worked around the physical pack and its print surface.
Material and finish specification
Substrate, finish and print-process decisions checked against budget, shelf life and real handling.
Production artwork
Approved designs fitted to supplied dielines or label dimensions, then released print-ready to your converter.
Commercial mockups
Product, lifestyle and retail imagery for e-commerce listings, campaigns and trade presentations.
04Process
A structured path from category audit to launch.
Five stages that keep brand decisions, physical constraints and commercial presentation aligned.
- 01Category audit
Competitors, shelf codes, customer priorities and the print constraints already in place.
- 02Design direction
Hierarchy, range architecture, colour and claim structure agreed before artwork starts.
- 03Pack design
Front-of-pack, side panels and range variants designed together as a single system.
- 04Production artwork
Approved designs fitted to label dimensions or supplied dielines and released for print.
- 05Rollout and visuals
Product, lifestyle and retail imagery prepared for launch across trade and e-commerce.
05Case studies
The longer story behind the work.
Two programmes documented end to end — the house-brand packaging system itself, and the retail campaign it belongs to.
Start a project
Planning a new product, or redesigning a range?
Tell us the category, the formats involved and where the range goes next. We will come back with the scope, the sequence and what production will need from you.
Discuss your packaging projectSee the packaging system
Or browse all case studies and all services — packaging also runs on Instagram.
Common questions
Packaging Design — FAQs
What packaging deliverables do you produce?
Label and graphic design, dieline and structural design, material and finish specifications, multi-SKU family systems, mockups, and production-ready artwork — files your printer can run without rework.
What product categories do you design packaging for?
FMCG and food brands, home-care and personal-care ranges, and lifestyle products. Our shipped work includes complete home-care product families — detergents, dishwash, sanitizers, and hand wash — designed as one shelf-consistent system.
Can you design a full product range, not just one SKU?
Yes — range systems are our core packaging strength. We build the visual architecture first (hierarchy, color coding, layout grid), so every current SKU and every future variant slots into one recognizable family.
Do you handle print production files?
Yes. Dielines, bleed and varnish layers, color separations, and press-ready artwork are part of the deliverable, and we specify materials and finishes with your converter so what ships matches what was approved.