Packaging / InstaFresh · Hygiene

Clean before itsays a word.

A private-label hand wash for a growing retail group — designed to be recognised beside national brands, then carried across a pump bottle, a refill pouch, campaign artwork and a full shelf.

Client: InstaFresh by Indbazaar
Category: Personal care / FMCG
Formats: 250 ml pump bottle · refill pouch
Scope: Pack design, artwork, mockups, campaign

See the work

InstaFresh Hand WashPump bottle and refill pouch

Pump bottle and refill pouch: Format
Personal care / FMCG: Category
04: Colour system
09: Visuals produced

01The brief

A hygiene pack has to look clean before it says anything.

01 / Rule

Read order

Brand → product name → protection claim → volume, top to bottom in one pass.

02 / Rule

Offer flash

The 25% Extra badge sits above the brand so a promotion never disturbs the lockup.

03 / Rule

Format carry

The same zones re-cut for the pouch, where the print surface curves and the panel is taller.

02The pack

The palette, and what each colour is for.

Anti-bacterial hand wash is bought on trust, and trust in this category is carried by colour and clarity long before anyone reads a claim. The pack splits into two zones: a pale, almost clinical upper field for the brand, and a saturated green lower field that makes the product name the loudest element on shelf.

Signal greenProduct field and brand mark#31b74b

Deep greenShading and depth on the product field#18af4a

Clean blueUpper field, clinical ground for the lockup#d5ecf5

Trust blueOffer flash and protection roundel#0f5f8f

03The artwork

The production masters, at full size.

InstaFresh Hand Wash original packaging campaign artwork with the complete pump bottle and product claims — **Original packaging artwork**Supplied master

InstaFresh Hand Wash product-only visual on a neutral grey studio canvas — **Product-only visual**E-commerce listing

InstaFresh Hand Wash refill spout pouch, front face — **Refill pouch — front**Shelf-facing panel

InstaFresh Hand Wash pouch reverse with usage panel — **Refill pouch — reverse**Usage and mandatory panel

04In the world

Staged the way the pack is actually met.

Retail planogram stocked with InstaFresh Hand Wash bottles across three shelves — **Retail planogram visualisation**Trade presentation

InstaFresh Hand Wash launch campaign artwork — **Launch campaign artwork**Supplied master

InstaFresh Hand Wash bottles staged across a stepped commercial signal set — **Signal stage**Campaign visual

InstaFresh Hand Wash bottles arranged as a radial hygiene system — **Radial hygiene system**Range presentation

Customer washing hands beside the InstaFresh Hand Wash bottle in a neutral household setting — **Product in use**Lifestyle context

Mockup environments are AI-assisted. The supplied artwork, logo, claims, colours and proportions remain unchanged.

05More packaging

The rest of the house-brand range.

InstaFresh hand sanitizer front label artwork

InstaFresh Hand Sanitizer200 ml front label

InstaFresh dishwash bar front and back wrapper artwork

InstaFresh DishwashBar wrapper and gel label

Instaclean glass and multi-surface, floor and toilet cleaner packaging arranged as a coordinated home-care range

Instaclean Home Care RangeThree 500 ml bottle formats

Work with us

Launching a pack that has to hold its own shelf?

We design packaging the way this one was designed—one read order, a dieline locked before the decoration, and artwork that goes to press without a round of printer queries.

Start a packaging project See the full packaging system

Send us the range you’re planning and we’ll come back with a scope—formats, artwork and rollout, priced per SKU.