Shared
Colour pairing, lemon device, brand lockup position.
Packaging / InstaFresh · Home care
One identity,two physical packs.
Two formats, one category identity. The bar is a flat wrapper that has to work folded; the gel is a die-cut label released with its cut line live in the file.
- Client
- InstaFresh by Indbazaar
- Category
- Home care / Dishwashing
- Formats
- Bar wrapper · gel bottle label
- Scope
- Front and back artwork, cutline setup
- Bar wrapper and gel label
- Format
- Home care / Dishwashing
- Category
- 03
- Visuals produced
01The brief
One identity that survives two different physical packs.
Bar
Front and back panels set on one sheet, with the fold accounted for.
Gel
Die-cut label with the cutline released inside the artwork file.
02The pack
How the pack is built.
A bar wrapper and a gel bottle share nothing structurally — one is a flat sheet folded around a solid, the other is a shaped label wrapped on a curve. What holds them together is the category signal: the citrus-and-green colour pairing, the same lemon device, and the same position for the brand lockup.
03The artwork
The production masters, at full size.
04More packaging
The rest of the house-brand range.
Work with us
Launching a pack that has to hold its own shelf?
We design packaging the way this one was designed—one read order, a dieline locked before the decoration, and artwork that goes to press without a round of printer queries.
Start a packaging projectSee the full packaging system
Send us the range you’re planning and we’ll come back with a scope—formats, artwork and rollout, priced per SKU.