Carried over
Masthead position, window logic, quality mark placement.
Packaging / Indbazaar · Dry fruit
The same system,a taller panel.
Dry fruit sells on quality cues rather than price, so this pack keeps the range architecture but spends its extra height on benefits and a character device.
- Client
- Indbazaar
- Category
- Food staples / Dry fruit
- Format
- Stand-up pouch
- Scope
- Pouch artwork and range presentation
- Stand-up pouch
- Format
- Food staples / Dry fruit
- Category
- 02
- Visuals produced
01The brief
The same system, scaled to a taller panel.
Added
Four benefit points and a character device at the panel centre.
Re-pitched
Kraft-warm field instead of staples yellow for the premium tier.
02The pack
How the pack is built.
A stand-up pouch gives more vertical print surface than a pillow pack, and the temptation is to fill it. Instead the extra height goes to two things a dry-fruit buyer actually weighs: a four-point benefit set flanking the centre, and a larger product window.
03The artwork
The production masters, at full size.
04More packaging
The rest of the house-brand range.
Work with us
Launching a pack that has to hold its own shelf?
We design packaging the way this one was designed—one read order, a dieline locked before the decoration, and artwork that goes to press without a round of printer queries.
Start a packaging projectSee the full packaging system
Send us the range you’re planning and we’ll come back with a scope—formats, artwork and rollout, priced per SKU.