Packaging / Instawash · Laundry

Same wiring,a new world.

The second SKU in the laundry line, and the one that proves the system works — the structure is fixed, only the variant world changes.

Client: Instawash by Indbazaar
Category: Home care / Laundry
Format: Die-cut bottle label
Scope: Range variant and production artwork

See the work

Instawash Fabric ConditionerDie-cut bottle label

Die-cut bottle label: Format
Home care / Laundry: Category
04: Colour system
05: Visuals produced

01The brief

A variant should change the world, not the wiring.

01 / Rule

Fixed

Die, offer position, variant band, benefit row, brand lockup.

02 / Rule

Variable

Field colour, product imagery, sub-line and icon set.

03 / Rule

Result

Two SKUs that block together on shelf instead of competing.

02The pack

The palette, and what each colour is for.

Everything structural stays where the detergent put it — offer flash at the crown, variant name across the belly, benefit band and brand lockup at the base. What changes is the world inside that structure: a floral field, a softer blue, a fresh-fusion sub-line.

Conditioner bluePrimary label field#055dc7

Light blueUpper field and highlights#1875d3

Deep blueShading behind the variant name#1760be

Offer redPromotion flash at the die crown#f20216

03The artwork

The production masters, at full size.

Instawash fabric conditioner die-cut label artwork — **Die-cut label artwork**Print-ready

Instawash fabric conditioner flat label artwork — **Flat artwork**Pre-die

04In the world

Staged the way the pack is actually met.

Instawash fabric conditioner label presented in the programme — **Range presentation**Programme visual

Instawash fabric conditioner bottles and in-store campaign display using the approved Fresh Floral Fusion label — **Retail campaign display**Point-of-sale mockup

Instawash fabric conditioner bottle with the approved Fresh Floral Fusion label in a modern laundry setting — **Laundry product presentation**Corporate lifestyle mockup

Approved Instawash fabric conditioner die-cut label artwork — **Laundry product presentation**Corporate lifestyle mockup

Mockup environments are AI-assisted. The supplied artwork, logo, claims, colours and proportions remain unchanged.

05More packaging

The rest of the house-brand range.

Instawash liquid detergent die-cut label artwork

Instawash Liquid DetergentDie-cut bottle label

InstaFresh Hand Wash pump bottle on a neutral studio canvas

InstaFresh Hand WashPump bottle and refill pouch

Instaclean glass and multi-surface, floor and toilet cleaner packaging arranged as a coordinated home-care range

Instaclean Home Care RangeThree 500 ml bottle formats

Work with us

Launching a pack that has to hold its own shelf?

We design packaging the way this one was designed—one read order, a dieline locked before the decoration, and artwork that goes to press without a round of printer queries.

Start a packaging project See the full packaging system

Send us the range you’re planning and we’ll come back with a scope—formats, artwork and rollout, priced per SKU.