Case study / Campaign & social / 2023
Alongside the My Medical Shop product design, the brand runs a constant stream of offers, wellness tips and festival creative. We built the campaign layer — web banners, social series and promo cards — that keeps discounts loud and the brand calm across every channel.
Overview
01 — The brief
My Medical Shop competes on price and convenience, which means near-constant offers, wellness content and festival pushes. Produced ad hoc, discount creative gets shouty and off-brand fast. The brief was a kit that keeps the savings loud while the brand stays trustworthy.
02 — The kit
A shared system for percentage-off web banners, Super Save and Refer & Earn pushes, illustrated wellness series and festival posts. Consistent type, a calm blue-and-mint palette and a fixed offer-badge treatment let the team ship fast without the brand drifting.
04 — Colour
04 / The campaign
More work
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